Logo update & Research
new Brand for VEEV vape category
Unified brand mark and full pack design, across portfolio.
Qualitative and quantitative testing, ensuring appreciation and understanding by consumers.
Research Pack stimuli 1. Using 1 main color to differentiate flavor lines
Research Pack stimuli 2. Using mix of colors to differentiate flavor lines
Due to launch timing constraints, each pack was prepared for final production while we were starting research.
This included all formats, bundles, legal and regulatory content, user guides, and inner pouch packaging.
The timings were quite tight, but this enabled immediate handover to commercialisation right after research.
